Dollar Tree, long known for its signature $1 price point, has been forced to adapt as economic pressures mount. The company’s stock tumbled 17% in a single trading session, driven by rising transportation costs and the ongoing impact of inflation. Investors saw a sharp decline in earnings, with profits per share dropping by $1.50 to $1.60, highlighting the financial strain on the discount retailer,

In response to these challenges, Dollar Tree made the strategic decision to raise prices above $1, a move that CEO Michael Witynski defended, stating, “We are committed to our core proposition… but many customers want a broader product assortment.” While some shoppers welcomed the change, others worried it might dilute the store’s appeal,